So Hasbro entered into their Avengers series with low expectations, and a very concise plan for the toy line– 16 figures, a Quin Jet and a Heli Carrier playset. I was onboard for the series, and the limited scope of the line is pretty standard for most toy lines right now, and still had room for more than all the movie’s major players. But the real reason I could get behind The Avengers series was my thought that a smallish scope series would lend itself to fast, consistent restocks and fresh products, like we saw last year with Cap. And that is where the current problem lies– The Avengers toys shot low, hit their target and had NO follow through. The figures were released and sold pretty well, moving consistently on and off shelves leading up to the movie’s release.
To my great surprise, I’ve gotten a couple of E-Mails from people this weekend asking me if I thought that Hot Toys was going to cancel (or had already cancelled) the Avengers Hot Toys Hulk sixth-scale figure. My answer to that question is a definitive and eyebrow-raised “absolutely not”…