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Sunrights, Inc. and d-rights, Inc. have joined with global play company () to relaunch the legendary BEYBLADE franchise. Later this year, Hasbro will distribute a new generation of Hasbro BEYBLADE toys in North America, followed by a broader launch in most major international markets in 2017. This third generation of Hasbro toys will be branded BEYBLADE BURST and will feature a dynamic “burst” component, bringing more excitement to the successful battling play pattern. Hasbro’s toys will also include a digital component for certain markets.

NEW YORK & TOKYO & PAWTUCKET, R.I.--()--Sunrights, Inc. and d-rights, Inc. have joined with global play company (NASDAQ:HAS) to relaunch the legendary BEYBLADE franchise. Later this year, Hasbro will distribute a new generation of Hasbro BEYBLADE toys in North America, followed by a broader launch in most major international markets in 2017. This third generation of Hasbro toys will be branded BEYBLADE BURST and will feature a dynamic “burst” component, bringing more excitement to the successful battling play pattern. Hasbro’s toys will also include a digital component for certain markets.

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