In traditional housing recoveries, individuals and households provide the bulk of the demand the market needs to rebound. This time, though, a different kind of buyer has been powering the housing recovery: investors looking for valuable rental property. Along with individual investors, institutional investors have poured into the single-family home market, buying enough foreclosed and unsold homes to reduce inventories, drive up prices and encourage new construction. All-cash home purchases – many of which are made by investors – made up about 32.0% of sales nationally in March 2013, a stark rise from about 20.0% in 2009, according to the National Association of Realtors. Why and how are investors getting in the housing game? And how has a larger home-rental market affected other industries?
The research methodology used to estimate and forecast the home automation system market began with capturing data on key vendor revenue through the secondary research. The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure has been employed to arrive at the overall size of the global home market from the revenue of key players in the market. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through the primary research by conducting extensive interviews with key people such as CEOs, VPs, directors, and executives. The market breakdown and data triangulation procedure has been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary is depicted in the below figure:
The Home Market is a lifestyle brand, interior design and retail store with locations in Milwaukee’s historic Third Ward neighborhood and Madison.