However, the automotive industry experienced a crisis in 2008 that lasted until 2010 following the global economic recession. The crisis was caused by the increase in prices of fuel which discouraged people in buying vehicles that are not fuel-efficient. Since there were few fuel-efficient vehicles available in the market, the sales of automotive industry sharply declined. This has also affected sub prime lending to the point that special finance leads and the special finance departments of dealerships seemed to be of no use anymore. Nevertheless, the automotive industry has been progressively recovering from the downturn and is now becoming more competitive.
Car dealers must only buy special finance auto leads from the best lead provider. They can experience more success in their dealership if they are working with the right partner.
Secondly, you must have a special finance department where your sales team are trained and experienced in negotiating with . Your sales team should understand their needs and dilemma to effectively turn them into sales.