At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented drew exquisite fashion plates for the publications which covered the most recent developments in fashion and . Perhaps the most famous of these magazines was , which was founded in 1912 by and regularly published until 1925 (with the exception of the war years).
One can regard the system of sporting various fashions as a fashion incorporating various fashion statements using a of fashion. (Compare some of the work of .)